Privacy Policy

1. Introduction

Swimrite Leisure ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.swimriteleisure.com and use our swimming lesson services.

2. Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email, phone number, address)
• Emergency contact details
• Swimming ability and lesson requirements
• Medical information relevant to swimming lessons
• Payment and billing information
• Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on site
• Referring website information

3. How We Use Your Information

We use the information we collect for:

• Providing swimming lessons and related services
• Scheduling and managing lesson bookings
• Ensuring safety during swimming lessons
• Processing payments and billing
• Communicating about lessons, schedules, and updates
• Emergency contact purposes
• Website analytics and performance optimization
• Compliance with legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy.

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website. You can opt-out of Google Analytics by visiting Google Analytics Opt-out Browser Add-on.

5. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With trusted third parties who assist in operating our website and providing services
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfer: In connection with a merger, sale, or transfer of business assets

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

6. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of data processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing of your personal data
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at info@swimriteleisure.com.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements.

9. International Transfers

Some of our service providers may be located outside the UK. When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection laws.

10. Children's Privacy

We provide swimming lessons to children and collect personal information about children only with parental consent. We may collect information about children including their swimming ability, medical information relevant to lessons, and emergency contact details. Parents and guardians have the right to review, modify, or delete their child's personal information at any time.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us: